According to Walmart, Lady Gaga favorite Brandon Maxwell designs some of his clothes
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CHICAGO (Reuters) – Walmart (NYSE 🙂 announced Tuesday that its clothing brands Free Assembly and Scoop will soon be designed by Brandon Maxwell, known for dressing Lady Gaga on multiple occasions, including at the recent Met Galas.
Maxwell, who previously served as a judge on the reality show Project Runway and also dressed Michelle Obama and Meghan Markle, will be responsible for the design and assistance with sourcing, marketing and production, Walmart said.
The world’s largest retailer, which launched Free Assembly in 2020 and Scoop last year, has been trying to make its brands trendier. It seeks to expand its position in the US fast fashion market, an area where competing big box stores like target (NYSE 🙂 have also invested heavily.
Walmart said Maxwell will oversee four collections a year for the two brands, starting with supporting this year’s all-important Christmas wardrobe, before its full collections drop in the spring of 2022.
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