‘Avatar’ takes back the box office crown from ‘Avengers: Endgame’ after the re-release of China
Source: Walt Disney Studios
“Avatar” is once again the highest grossing film of all time.
At the weekend, James Cameron’s science fiction epic was republished in China and so far collected in ticket sales that “Avengers: Endgame” was overtaken for the record.
“Avatar” became the world’s best-selling release of all time in 2010 when it took over Cameron’s “Titanic”. In 2019, Avengers: Endgame won the title with grossing US $ 2.797 billion.
As of Saturday, “Avatars” gross box office sales exceeded $ 2.802 billion, enabling him to regain his crown.
“These two titans of cinema have been dueling at the Olympics box office for years,” said Paul Dergarabedian, senior media analyst at Comscore. “As ‘Avatar’ takes the crown again, the importance of the cinema experience, both in terms of its cultural impact and, of course, its massive source of income, comes more into focus.”
Endgame directors Joe and Anthony Russo used social media to congratulate Cameron.
“Give the glove back to you,” they wrote in the mail.
Originally part of the new releases approved by the Chinese film bureau in 2020, the 2009 sci-fi epic stayed in Disney’s vault during the ongoing pandemic.
While China has regained some ticket sales in recent months, the introduction of new blockbuster features has slowed in the wake of the Chinese New Year celebrations. Adding “Avatar” to its theaters is a way to drive traffic and give operators the much-needed boost when no new movies are released.
“We are proud to have reached this major milestone, but Jim and I are very excited to have the film back in theaters in these unprecedented times and we would like to thank our Chinese fans for their support,” said producer Jon Landau. “We’re working hard on the next Avatar movies and look forward to sharing the sequel to this epic story for years to come.”
The first new film in the Avatar series is due to be released in 2022. It will be one of five to appear in the next decade. Disney recently acquired Avatar, despite the fact that the film was previously licensed to build property in Florida’s Animal Kingdom theme park.
In 2019 Disney signed a contract to purchase entertainment goods from 20th Century Fox, including James Cameron’s “Avatar.”
Disney currently owns the five best films of all time and eight of the ten best films. In particular, “Titanic,” currently ranked third, was a joint production by Paramount Pictures and 20th Century Fox. The other films are “Star Wars: The Force Awakens”, “Avengers: Infinity War”, 2019’s live-action remake of “The Lion King”, “Avengers” and “Frozen II”.