Doordash sponsored by SoftBank enters Japan

© Reuters. FILE PHOTO: A Doordash delivery driver rides his bike in the rain during the coronavirus disease (COVID-19) pandemic in the Manhattan neighborhood of New York City, New York, the United States, Nov. 13, 2020. REUTERS / Carlo Allegri

TOKYO (Reuters) – U.S. food delivery company DoorDash Inc, backed by SoftBank Group Corp, announced the launch of services in Japan on Wednesday, joining an increasingly crowded market that has grown during the COVID-19 pandemic .

Services will initially be limited to Sendai City in Miyagi Prefecture, the money delivery company told reporters, in a move following expansion into Canada and Australia.

SoftBank already supports some of the largest delivery services in Japan, such as Uber Eats from Uber Technologies (NYSE 🙂 Inc and Demae-can Co Ltd.

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