How this London bakery found new sources of income during the lockdown

Alexandre Begler’s guest room, which had been converted into a mini bakery, was full of 25 kg sacks of flour, stacked refrigerators, and flour dust everywhere. In 2016, Alexandre Bettler decided to open his own bakery business.

Beggar, a graphic designer, took an interest in making bread as a hobby while studying at the Royal College of Art. He saw it as a means of communication (the French word for bread, “pain”, comes from the word “copain” or friend).

He began delivering his handmade sourdough breads by bike to local friends in Walthamstow, East London. Soon he was delivering to local restaurants. Beggar realized he had outgrown her guest room and opened the doors of the artisanal bakery Today Bread in 2016. It wasn’t just a bakery, but also a 40-seat cafe. Soon his bakery was selling up to 300 loaves a day.

Then the pandemic hit in March 2020.

Beggar was forced to close its doors and switch to an online delivery and takeout service almost overnight to continue.

Thankfully, Square enabled him to start working as an online company within two days.

> See also: How to optimize cash flow with cashless payments

Amazingly, Today Bread maintained its sales volume despite the fact that the cafe had to close overnight.

Bettler says, “That saved us in a way because we were able to get online and deliver to home quickly. It really helped us keep our customers. Happy to say Square helped save my business. It was crucial. “

Key to Square’s usefulness was the Square Dashboard, which allows beggars to monitor their inventory levels both in-store and online and to see which products are bestsellers and are running low. Since all breads are freshly made every day, beggar has to adjust production every day. Any bread that is not sold that day will be wasted, he says. Square even allows him to keep an eye on inventory from his phone.

With Square Analytics, he can dive deeper into sales, spot trends over time, and help plan for the future.

In addition to inventory control, Square offers a complete system that handles both in-person and online payment processing.

Beggar used a different payment system before choosing Square four years ago.

Bettler says, “It became clear that Square offers more. It’s very user friendly. With my graphic designer hat on, the user interface is clean and crisp.

“Square Dashboard gives you an instant overview of your sales. I use Square Dashboard every day. I can now quickly check my phone to see what bread has sold – instantly. I can see if sales have gone up or down since last week. It gives me a quick overview of the sales development. It gives me the top five items or the top five categories, which means I can respond quickly and manage production for the next day. “

The main attraction of Square for this artisan baker is that he doesn’t have to worry about it. Instead of worrying about whether the technology is flawed, he can rely on the interface to be smooth.

“I don’t want to think about the technology,” says Bettler. “Square frees me to think about other things. It’s really smooth. “

> See also: How to Sell Anywhere with Contactless Payments

9 reasons why you need Square Dashboard

You probably know who your regulars are, which items sell out the fastest, and when the morning rush peaks. But what about the details? Do you know when most of your sales fall on the hour, day of the week, and month? Or how many of your sales come from new customers or regular customers?

Square Dashboard tracks and displays all of your transactions so you can see what you’re selling, when you’re selling, and when you’re getting paid.

You get expanded insights into real-time performance so you can make better business decisions.

The Square Dashboard offers quick insights and advanced sales reports. It’s business intelligence software that comes with your Square account for free.

And Square Analytics was designed to make these numbers easy to understand. No need to search through multiple spreadsheets – Square Analytics breaks them down so you can add them up quickly.

# 1 – Keep track of what you are selling

With Square Analytics, you see real-time graphs that show you exactly which items are off the shelf, so you can adjust your inventory accordingly. Know when to stay open later or if you need to stock up on certain items.

# 2 – Know your customers

Where do your sales come from? Are your repeat customers your bread and butter, or do most of your sales come from first-time people? Quadratic data shows that this varies greatly depending on the industry. With buyer insights, you can dig deep into the group that makes up the bulk of your sales and then target them better.

# 3 – When are your peak hours??

Square Dashboard keeps track of which times are popular, the peaks and the valleys. Do you need more service personnel at lunchtime? The Square Dashboard informs you about your decisions

# 4 – Identify your top seller

Square allows you to keep track of every employee’s performance. You can check every day how many units each of your employees has sold during their shift – all very easily via your mobile phone

# 5 – Live view of your business

No more searching through countless spreadsheets on your PC desktop, no more cumbersome pivot tables while you grapple with data. Square Dashboard gives you clear sales charts in a live view of your business

# 6 – Compare your electrical outlets

If you work in multiple premises, you can easily switch between locations to view individual sales, transactions and activities.

# 7 – Process customer feedback

Square Dashboard processes customer feedback so you can quickly catch problems before they turn into harmful online reviews

# 8 – Insights straight into your inbox

Receive simple daily summaries in your inbox. See this day’s data on sales, items and customers in an easy-to-understand overview

# 9 – Best of all, it’s free

Square Dashboard is business intelligence software that comes with your Square account for free

For more information on how Square Dashboard and Square Analytics can help your business, please visit Here

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