PepsiCo renames “Aunt Jemima” pancakes, syrup to “Pearl Milling Firm”
© Reuters. The Pepsi logo is depicted in Irwindale
(Reuters) – PepsiCo (NASDAQ 🙂 Inc announced Tuesday that its pancake mix and syrup products will be sold under the new name “Pearl Milling Company” after dropping the “Aunt Jemima” brand logo and roots last year in a recognized racial stereotype.
The more than 130-year-old brand logo, which featured an African American woman named after a character in 19th century minstrel shows, came under attack in a national debate over racism and racial inequality in the United States.
“Pearl Milling Company branded pancake mixes, syrups, cornmeal, flour and groats will be available in June,” said a statement from PepsiCo.
PepsiCo’s decision was part of a nationwide corporate response to protests against the treatment of African Americans and police brutality following the death of George Floyd, a black man, who was in police custody in Minneapolis on May 25, 2020.
PepsiCo said in the coming weeks the Pearl Milling Company would be providing details of a $ 1 million pledge to support black girls and women.
PepsiCo announced last year that it would invest more than $ 400 million over five years to support black communities and strengthen black representation within the company.
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